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![]() What are Keywords? They are the words you think people searching for your site are going to type in to their search engine queries. These are the words you optimize your web pages for. Ideally the keywords are contained in the title, description, heading and meta tags of a page. What is Link Popularity? It is quite simply the number of websites linking to yours. Link popularity is one of the search engines responses to the challenge of continuously delivering relevant links to their users. The concept is based on the theory that the more links a site has to it the better the site is. Not all links are judged by the search engines as being equal, those that are relevant to your site hold more weight, for example links from other web design companies or search engine optimizers would be judged more important for this site than links from say engineering firms and music sites. A search engine also penalize the use of link farms and sites that appear to be linked to yours just to gain link popularity. What is Spam Search engine SPAM is when a search engine consider you to be flooding their data bases by submitting too many pages too often or by submitting the same pages again and again. Other forms of SPAM include pages that contain meta tags that have nothing to do with the actual page, and submitting the same exact page from different addresses. free web site, Web Marketing. email marketing consulting
Getting listed on a search engine below 499 other websites simply wont work. You need to get a listing near the top of your category to collect all the traffic a search engine can deliver. But the good news is that you can dramatically improve your positioning with a little bit of elbow grease. All it takes is some key modifications to your website and a little thought. Its not that hard and you can do it. Using a program like AddWeb 4 to guide you through this process is the ideal way to simplify your work. It guides you through every aspect of the Search Engine Positioning process so you dont have to be a tech-savvy guru to get excellent results. With good search engine listings a small business can project a large image on the Internet and get the kind of traffic that so many big business sites get. email marketing consulting. Web Marketing
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